Our center is highly accountable for creating awareness and knowledge distribution. Our different media units provide news and broadcast different programs and issues that are essentially viable for the path of gaining power of women in the developing world. We aim to raise the awareness of different social and economic issues from the unique perspective of Cambodian women

WMC aims to make capable women, marginalized communities and other members to communicate effectively through organizing and offering different kinds of training and workshops.

Women Media Centre along with it members advocates and campaigns to address the issues of women and community to garner the attention of stakeholders and push for ending impunity against negligence, injustice and discrimination. 

WMC highly recognizes the importance of creating global, regional and local community partnerships for better development of the world. In order to promote women’s empowerment and gain gender equity better interaction along with engagement of the relevant stakeholders is highly promoted through partnership and collaborations with different national and international institutions.

WMC will use national surveys and specific surveys to formulate strategic information and collaborate with relevant research institutions to work on values, principles and underlying causes which are the ground of gender relations and attitudes. From those data communications strategies are formulated for policy makers and the target people. As a result, better policies and better supporting environment are expected from policy makers while the changes in knowledge, attitudes, behavior and practices are from the target population.

With remarkable expansion of programs and coverage areas and greater funding opportunity, institutional capacity development of WMC is becoming a vital issue for the management and the staff. Besides ,WMC is committed to undertake paradigm shift from running the programs supported by donors to a broader vision and revised mission to contribute to reduce gender disparity and take part to the achievement of the CMDG.  More importantly, WMC is striving to gradually to move to privatization to generate income to support its core activities while strengthening its leadership with improvement of the accountability and transparency. Administrative, Financial and Human Resource Management are the areas for institutional capacity development. These initiatives will allow WMC to build the credibility not only from its own staff but also with strategic partners, donors and clients.

Altogether WMC is dedicated towards the achievement of the better place with equal opportunities and good wellbeing for each and every women and individuals.

During the period 2010-2015, WMC will implement 6 following strategic goals:

To continue the awareness of the gender relations and attitudes, social and economic issues in different levels that will enable to mainstream gender in policies, plans and programs.

To build capacity of WMC staff, women of the marginalized communities and other members to communicate effectively through organizing and offering different kinds of training and workshops.

To advocate for the positive portrayal of women in the public media practitioners and support for policies and environment changes on critical ‘women and gender issues’.

To expand and strengthen networking with other alliance and organizations

To contribute to the development of research that contributes to WMC’s priorities.

To strengthen and coordinate organizational and institutional capacities