The business development and external relations department maintains and develops existing and new programs and relationships. The department consists of four units:

• Networking unit
• Program development unit
• Compliance unit
• Business development unit

1. Networking Unit

The networking unit improves the participation and portrayal of women in the media through:

• Lobbying/workshops
• Article solicitation
• Media monitoring
• Mobile broadcasting units (includes the mobile broadcasting team)

WMC brings productions to people living in remote areas who, due to lack of media coverage, broadband Internet, electricity or finances, would otherwise not be exposed to socially informative audio visual media.

2. Program Development Unit

• Marketing
• Resource mobilization
• Fundraising
• Program preparation and design

3. Compliance Unit

• Policy and planning
• Research
• Monitoring and evaluation
• Communications

4. Business Development Unit

• Consultancy
• Marketing
• Training sessions
• Business preparation and design
• Business implementation and evaluation

In 2005, the networking unit published a national survey with the support of ActionAID International in Cambodia, titled "Women and the Media in Cambodia." This publication has been essential in encouraging a continuing effort to improve the participation and representation of women in the media, to counteract negative stereotypes, and to promote positive and realistic portrayals of women.

WMC interviewed 952 people across 10 provinces and 2 municipalities to research the number of women working in the media and to review the educational and training opportunities for women in the media industry. This survey also aimed to profile women in the media industry, to identify the issues and concerns these women face and to record the perceptions the general public has towards women working in the media.

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