Citizen Engagement Campaign is a new initiative supported by The Asian Foundation. The campaign involves local authorities, commune councils, locals, and non-governmental organizations in the Program to Enhance Capacity in Social Accountability (PECSA). The project aims to promote access to the right information and provide information about claiming rights. 

WMC will build awareness through effective multi-media communication: radio, TV, print media, 20 community listeners’ and viewers’ clubs (LVC) and a mobile broadcasting team. LVCs, a focal point of the campaign, are designed to help WMC distribute and broadcast its hundreds of educational radio and TV programs; since its inception in 2009, LVCs in Pursat province and Phnom Penh audience numbers have reached 1,056 members (63% female or 662 women).